Since starting out in 2015, Sports Aparell has hit a number of milestones to achieve the status of leading sports retailer in the Pakistan and Middle East. Launching its first sports store in Al Sialkot, it is through a passion for sports and fitness that SA will motivate you to step up your game with the world’s best high-performance and stylish sportswear and accessories brands. There is great power in sport — it inspires us to be the best versions of ourselves, whether played individually or as a team. At SA , we champion a strong active culture across the Middle East with our growing portfolio of the world’s most loved sports, fitness and lifestyle brands and we will continue to evolve and innovate as we progress through our journey

We have come a long way since we started out all those years ago and there’s a whole lot more to come. Hitting the digital domain in 2016, Sports Apparell launched its brand new online store, evolving into the next stage of the company’s journey and making SA the local hub for all things related to sport. Take a look through our timeline to see how we’ve evolved as a company and as a brand, reworking our vision at every step of the way to keep things fresh and innovative, whilst keeping our customers up-to-date with the very latest in everything sports-related from then until now.